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Alyson Stephan's Bio:

Alyson M. Stephan  Marketing Manager / Project Manager / Writer & Editor Email: [email protected] Web: www.alysonstephan.net Alyson Stephan founded AMS Consulting in Los Angeles in 2008, developing and executing successful marketing plans for clients ranging from small business owners to major motion picture studios.  AMS Consulting works with local, national and international clients to provide demographic and market research, strategic analysis, writing and editing, design and production of print ads, video promos and electronic press kits, radio and TV spots, email and direct mail campaigns, SEO and ROI marketing, web design, corporate identity and branding, logos and photography. Prior to AMS Consulting, Ms. Stephan founded ShineOla Films, LLC in 1998 creating award-winning marketing and advertising campaigns for over 100 feature films and video games with offices located in New York City and Los Angeles.  In addition to business development and client relations management, Alyson was responsible for concept development, creative direction, copywriting, and the design and production of a range of projects including theatrical marketing campaigns, TV, radio, and print ads, corporate identity programs, trade advertising, marketing collateral, direct mail campaigns, exhibit graphics, web branding and site design. At ShineOla Films, Alyson conceived and created highly successful national & international advertising campaigns for multimillion dollar projects with P&A budgets to match.  She has been nominated and won numerous advertising awards from prestigious sources such as The Hollywood Reporter Key Art Awards and The Golden Trailer Awards.  Alyson was also responsible for PR and media relations, including the writing and placement of articles in industry trade publications, and working with research groups such as NRG to provide clients with the best competitive positioning for their product. Ms. Stephan is a published author, journalist, and independent filmmaker whose films have been broadcast and shown in festivals worldwide.  Alyson directs special shoots for TV and second screen, feature films, video games, electronic press kits (EPKs), and DVD Extras content.  Alyson's responsibilities include project management, marketing communications, public relations, and conceptual design and development of advertising campaigns and marketing collateral—managing creative teams and crews of up to 50 people.  Alyson began her career as a disc jockey in Pittsburgh, Pennsylvania and Tampa, Florida.  She received B.A.s in Communications and Writing from The University of Tampa, and completed her graduate studies in Filmmaking, Writing and Literature at New York University.

Alyson Stephan's Experience:

  • Project Manager / Marketing Manager / Writer & Editor at AMS Consulting

    August 2008 - Present | Los Angeles, CA & Pittsburgh, PA

    • Develop strategic plans and roadmaps to meet business goals, establish and maintain relationships with stakeholders, drive and implement strategic plans to leverage technology and market data with organizational goals, and manage portfolio of marketing and IT projects • Develop and execute successful projects and programs implementing Agile/Scrum methodology for clients including Lincoln Learning Solutions, Carnegie Learning, Netflix, and Google • Leverage negotiation and communication skills to ensure proper implementation of standards while guiding project teams across different site locations • Manage groups of +/-20 to achieve successful project/product launches, steering IT and marketing projects into production roll-out • Guide teams from various departments and work jointly with executives, owners, developers, creatives, vendors, and management personnel; assist in UX/UI to improve customer experience • Create team-building activities including focus group meetings, newsletters, and project summaries, increasing staff involvement in project development and implementation process • Create meeting agendas, schedule and run status meetings with stakeholders, manage the risks and change controls for the project(s), and identify opportunities for improvement • Direct demographic and market research efforts, integrated multi-channel marketing, content development • Writer, editor, managing editor, and senior digital program and project manager for nationwide online programs and applications • Advanced knowledge of CMS/LMS systems and Project Management Software Applications including JIRA, SharePoint, Microsoft Project, Basecamp, Project X, and Project Kickstart • Prepare accurate and reasonable project budgets for the client and exceed client expectations

  • Project Manager / Writer / Producer / Director at ShineOla Films, LLC

    March 1998 - August 2008 | New York, NY & Los Angeles, CA

    Work closely with clients & vendors to create national & international award-winning advertising campaigns Clients include Miramax, Dimension Films, Lionsgate, New Line/Fine Line, Universal, After Dark Films, Sega, Sony, AMPAS, InDigEnt, IFC, and independent filmmakers Prepare accurate and reasonable project budgets Experienced at pitching concepts and managing creative teams Produce & direct special shoots for promos, EPKs & DVD extras Write copy & tag lines, hire & direct voice-over talent, music supervision Coordinate & direct graphics team for titles & 3D animation Schedule & supervise online edits & audio mixes Conduct consumer research to optimize advertising & marketing efforts

  • Digital Media Producer / Project Manager at The Duck Corporation

    February 1996 - February 1998 | New York, NY

    Responsible for the successful application of proprietary digital media compression technology for clients such as Sega, Sony, ActiVision, Cisco Systems, Microsoft, and Apple. Act as a liaison between executives, game developers, and programmers High degree of comfort with the internet & new media Excellent organizational and project management skills, with the ability to prioritize and manage multiple projects at the same time Proficient in Microsoft Word, Excel, Outlook & PowerPoint

Alyson Stephan's Education:

  • New York University

    1995 – 1998
    M.A.c
    Concentration: Filmmaking / Writing / Literature
    Activities: Teaching Undergrads, Fencing, Photography, Music

  • University of Tampa

    1988 – 1992
    B.A.
    Concentration: Communications / Writing / English
    Activities: Varsity Crew, Minaret Entertainment Reporter, Quilt Literary Journal, WUTZ Radio

  • École Centrale Paris

    Certification
    Concentration: On Strategy: What Managers Can Learn from Great Philosophers

  • Duke University

    Certification
    Concentration: A Beginner's Guide to Irrational Behavior (Behavioral Economics)

  • IE Business School, Madrid, Spain

    Certification
    Concentration: Critical Perspectives on Management

  • Northwestern University

    Certification
    Concentration: Content Strategy for Professionals: Engaging Audiences for Your Organization

  • Stanford University

    Certification
    Concentration: Cryptography I

  • University of Maryland

    Certification
    Concentration: Developing Innovative Ideas for New Companies

  • Case Western Reserve University

    Certification
    Concentration: Inspiring Leadership through Emotional Intelligence

  • University of Virginia Darden School of Business

    Certification
    Concentration: Foundations of Business Strategy

  • University of Virginia Darden School of Business

    Certification
    Concentration: New Models of Business in Society

Alyson Stephan's Interests & Activities:

Writing & Editing, Marketing & Advertising, Project Management, Copyright Law, Writing, Directing, Producing, Film & Video, Photography, Sailing, Scuba Diving, Surfing, Flying, Music, Travel, Reading, Volunteering & Advocacy

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